Friday, 2 September 2016

The Music Industry - Summer Task

1. Digitization and web 2.0: How have these caused 'disruption' within the industry? 

- Digitization and the Internet have disrupted the role of major music companies
- CDs are disrupted by downloads and streaming
- More people can buy music online using apps or websites
- Conversion of content from physical media to digital format
- Online Radio - pay or free
- Technology has enabled artists to reach out to a wider audience
- More independent musicians are making a living from online sources
- Several now famous artists came from YouTube, for example Justin Bieber or Shawn Mendes. 
- More people want to have songs for free or to subscribe for free. 
- Spotify, Itunes, YouTube, Soundcloud, Vimeo, etc. 


2. Piracy: What are the figures and arguments on both sides? Does the industry exaggerate the revenues lost? Do your peers tend to engage in piracy? What are the consequences? 


- Music piracy is the copying and distribution of copies of a piece of music for which the recording artist or copyright-holding record company did not give permission. 
- Piracy reduces the income for the artist/company.
- Streaming services like Spotify or Pandora have decreased the amount of users who pirated music. 
- Spotify is free music service in which the users can listen to music without paying but can't buy the music. Spotify gets money from the users who subscribe and get the membership. 
- Piracy is a form of copyrighted infringement - civil wrong - is a crime in some countries
- Most teenagers tend to use YouTube MP3 to get music from YouTube for free. 


3. Streaming: why is the music industry unhappy with YouTube (and others?) What is VEVO? 

- YouTube and the Music Industry have been in a long battle about money. 
- 'How much should YouTube be paying the music labels for hosting the music videos and songs that helped turn the site into a monolith'.  
- YouTube says its paid out $3 Billion to the music industry.  
- Major labels have begun to renegotiate their deals with YT
- DMCA- Digital Millennium Copyright Act 
- DMCA exploited by companies like Grooveshark - has now become ScoreBig  - [Source The Verge Article]
- With YouTube MP3 - artists don't get money from the people who get their music for free. 
- VEVO - offers music videos from Universal Music Group and Sony Music Entertainment and EMI
- YouTube hosts Vevo videos with Google + Vevo sharing the advertising revenue.

4. To what extent have physical media sales dropped? Do streaming revenues make up for this? 

- Physical media sales dropped to a large extent. 
- No one wants to buy CDs anymore.
- HMV - music store in the UK closes. - Source 
- 15 Billion songs streamed from digital services in 2014 
- CDs and other physical media have dropped due to the quality of sound and the easy to use streaming services.  - Huffingtonpost.com  - Article 


5. How and why is vinyl making a comeback? 

- Vinyl sales are higher this year then in any other year. 
- 2.9 million records sold in the past 6 months in 2012. 
- Sound quality of vinyls are better than CDs - and listeners feel nostalgic. 
- Record stores are doing well - sales have raised to 14% from 2012 
- People of all ages are able to enjoy vinyls - Clothing stores like Urban Outfitters are starting to sell vinyls of pop bands and singers of today. 
- Vinyls are more popular with a younger audience especially since they have become a fashionable trend to have one.  
- Article
- Article

6. What new strategies are artists/labels using to monetize music brands? What new technologies are being used to create and distribute music video? 

- Some strategies from Hyperbot.com 
- Article about the effect of digital & social media on the music industry 
- Some new technologies that are being used to create a music video would be the GoPro camera, selfie sticks and drones.

1 comment:

  1. Good range of points - good foundation for later Eval work.
    On point 6 especially you'll see I've blogged I've on this a lot, with many useful examples, e.g. Iron Maiden beer!

    ReplyDelete

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