TRACK: No Limit
GENRE: R&B, Soul
DIRECTOR: Joey Toman
Usher Raymond IV is an American singer, songwriter, dancer, and actor. [Wiki]
Mise-en-scene + Location
- Starts off with a grey-ish white backdrop with the singer - wide shot/long shot
- Shows the singer from the back and the other featuring singer from the back.
- Some close ups of the singer's face and his friend - mid shots
- Lots of long shots and mid shots of the singer dancing with other dancers
- Tilt upwards or a low angled shot of the dancing
- Usher is wearing a blue velvet bomber jacket with some loose sporty trousers and black shoes.
- Dancers start to show off with the camera movement slightly shaky to give a more realistic feeling of being in the crowd of dancers.
- Ends with the dancers and Usher in a circle having fun. - Camera is very shaky
Editing + Cinematography + Sound
- Lighting is bright
- Some lighting is a blue colour against a white background
- Use of slow motion but is very subtle for the dancing
- Music starts straight away with the dancing and lots of cuts for the dance routine.
- Video cuts to the beat of the song around every three beats with different camera shots.
- Cuts between the dancing and the singers in a mid shot.
- Features a lot of different people that some would know.
- The singer is the main focus
- The back up dancers are focusing on the singer and his dancing.
- The other featuring singer/rapper is not as focused on and has less camera shots of him.
- Features some other people including: Ty Dolla Sign, Boosie, Gucci Mane and some internet dancers like Kida The Great, Ayo & Teo, Meechie, Yvng Quan and Mr Hot Spot.
Performance, Narrative or Concept?
- This Music Video is a performance based video with lots of dancing and not much of a narrative but definitely not a concept based because of the structured dancing and there is no randomness in the video.
Representation + Audience
- Usher is a African-American male, aged 32
- Stereotype? - The average 'black male' with tattoos and lots of bling.
- Audience would be of the ages 16 to 25 years old, mostly males because of the clothing and dancing style.
- Some females would be interested if they are into hip-hop dancing and because of the female gaze.
- Another good thing about his music video is that people can try and learn the dance routine and there are many YouTube videos of groups of people dancing.