Sunday, 25 September 2016

Genre Specific MV3 - Drake - Hotline Bling

ACT: Drake 
GENRE: R&B, 
DIRECTOR: Director X with the inspiration from the artist James Turrell 
YEAR: 2016
Aubrey Drake Graham is a Canadian rapper, singer, songwriter, record producer, and actor.[Wiki]




Mise-en-scene + Location
- Starts off in a office setting with women wearing the same outfits and wearing headsets which they are talking in. 
- Women are being slightly objectified as they are wearing tight clothing. 
- Tracking shots of the women sitting at desks 
- Shows a new setting with only Drake standing in an empty room - establishing shot 
- Drake is wearing a red parka, blue jeans, some timberland shoes and a white t-shirt. 
- Some close ups of his face and him lip-syncing
- Has some panning shots of women silhouetted against a coloured background dancing slowly. 
- Another setting is a room with white walls and some stairs. 
- There are several different rooms used with white walls but the lighting changes as well. 
- Drake changes outfit as well, he wears a red parka then a jumper and lastly a bomber jacket. 
- Lots of mid shots of the singer lip-syncing 
- Near the end the singer is dancing with a woman who is a background dancer. 
- Ending is of the women talking in their headsets. 



Editing + Cinematography + Sound 
- Camera zooms out into a long shot to show the setting 
- Some diegetic dialogue from the women talking. 
- Music starts when Drake is shown. 
- Long shot of the singer standing in a room
- Name of the artist shows up in a white font with the title of the song also in a white font. The title is repeated several times. 
- Director's name also shows on the screen 
- The music doesn't cut to the beat it is very delayed. 
- There is a lot of lighting used for this music video, with different colours against a white background
- Use of the zoom in is frequently used throughout the video. 
- The cuts become very subtle and not to the beat of the song

Star Treatment 
- Focuses on the singer and his dancing 
- He is the main focus while dancers are dancing around him



Performance, Narrative or Concept? 
- This Music video is a performance based video. Showing his dancing moves and him lip-syncing to the track. There is a small element of narrative with the women talking into the headsets and how it shows it at the start and at the ending of the music video

Representation + Audience 
- Drake is a Canadian male, aged 29 years old who used to act in the TV Series Degrassi: The Next Generation. 
- Stereotype? - again the typical black male who could be aggressive and into drugs or other type of crimes. 
- Audience would be from the ages 15 to 28 years old. Males mostly and some females
- Lots of parodies have been made of his song and lots of memes of his dance moves have gone viral and become a trend in dancing. 
- Parody by Bart Baker - YouTube channel 


- Another parody was done by Saturday Night Live - SNL 
- - Also many vines have been made with photo-shopped props in the video. 

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