TRACK: The Hills
GENRE: R&B, Soul,
DIRECTOR: Grant Singer
Abęl Makkonen Tesfaye, known professionally as The Weeknd, is a Canadian singer, songwriter, and record producer. [Wiki]
Mise-en-scene + Location
- Starts with a car crash - long shot
- He gets out of the car wearing a dark bomber jacket and black jeans.
- Two women are also in the car and are seen trying to get out of the car. - long shot to mid shot.
- Mid shots of the singer lip-syncing
- Setting/location is in a street somewhere in the states or Canada.
- Then changes to an abandoned house with the singer walking around. - Close ups and mid shots are used.
- Singer is placed at the side of the screen instead of in the center of the shot to show the audience the scenes behind him.
- In the house location there is a room with two women and a man sitting waiting for the singer. - Long shot/wide shot
Editing + Cinematography + Sound
- Starts with lots of cuts between shots of the car overturned.
- Then the editing becomes slower and with fewer cuts
- Non-diegetic music starts straight away, the voice of the singer is heard even though he is not singing in the beginning of the video.
- Once the chorus starts the singer starts lip-syncing to it.
- Tracking shots of the singer walking away from the car crash
- Explosion is shown in the background while the singer is still singing.
- Use of dim lighting, very dark and probably filmed during the night.
- Use of red lighting near the end of the music video - signifies danger.
- The camera mostly focuses on the singer but always is showing what is happening from behind the shoulder of the singer.
- There are many mid shots and close ups of the singer
- The singer is lip-syncing at the chorus and the rest of the video, apart from the beginning
Performance, Narrative or Concept?
- The Music video is a mixture between narrative and performance based. There is a clear idea of the narrative but the ending is left open to the audience to figure out what happened.
Representation + Audience
- The singer is an African-American male, aged 26 years old, and born in Canada.
- His hair is one of his signature looks and helps for the audience to identify him.
- Stereotype? - As he is a 'black male' he might be stereotyped as being aggressive and very much into drugs. Which is not the case for him.
- His audience would be 15 to 29 years of age, male and females.
- The YouTube account 'Key of Awesome' have made a parody which talks about what the song is about and some of the themes that the song has.